Silly Rabbit, Trix are not just for kids anymore.
I recently read this great article, “Brands as People, People as Brands” on the Mr. Youth company blog called “grownup thinking.” It’s a re-post from promomagazine.com. In this particular article, Matt Britton, the founder and CEO of Mr. Youth, writes about how brands are becoming more humanized, because of the high relationship emphasis of the Facebooking, networking consumer generation. He mentions how Honda and Ford are using Twitter to humanize their brand by creating personas rather than simply using company names to Tweet in an approachable manner.
