From Yuri Gagarin to Sochi 2014
Sticking to the theme of my last post about nation branding, I wanted to talk about a specific example. The Olympics have always been a symbol of renewal, peace and international collaboration and for many countries and cities, hosting has turned into a means of rediscovering themselves, pumping up their economy and essentially, redefining their brand. I was recently browsing the Sochi 2014 brand site via the Interbrand company site and they are all about branding not only the event itself, but the “Russia of the future.” And frankly, it’s pretty cool…
